Recording artist portrait

About

Built by people who love the music.

Music Marketing is a Detroit-rooted studio for independent artists — the strategy, the visuals and the hustle that turn songs into a following.

Artist performing live
Instruments in a rehearsal studio
Supporting the local music community

Our story

Major-label firepower, independent heart.

Music Marketingstarted with a simple frustration: independent artists were making incredible music and getting buried — not because the songs weren't good, but because they didn't have the machine behind them.

So we built the machine. A studio where brand, content, promotion, video and live shows all live under one roof, run by people who came up in Michigan's scene and still show up at the shows.

Our first act, Durracell, went from bedroom demos to a sold-out Detroit residency. That's the blueprint we bring to every artist we work with.

See our work

What we stand for

The way we work.

Independent-first

We work for the artist, not a label. You keep your masters, your name and your creative control — we bring the machine.

Detroit-rooted

We came up in Michigan's music scene. We know the venues, the curators and the community because we're part of it.

Full-stack

Brand, content, streaming, PR, video and live — one team that keeps every piece pulling the same direction.

Community-driven

We give back to the scene that raised us, from open-mic nights to festival stages across the region.

Support the music community

We invest in the scene that raised us.

From open-mic nights to festival stages, we help build the rooms where the next generation of Michigan artists get their start.

Detroit

Rooted in Michigan's music scene

6+

Singles produced & promoted

Residency

Live show run at Bert's Marketplace

100%

Independent — no majors, all heart